As the competition in the clothing market becomes more and more fierce, seeking differentiated development has become an important strategy for clothing companies to break through development bottlenecks. The most direct manifestation is the ever-changing clothing styles. Emphasis on styles and light fabrics is a characteristic of many clothing companies now.

For example, many fast fashion clothing brands targeting young consumer groups have advantages such as fashionable designs, quick market response, many styles, and small quantities of single models, but the quality of their clothing cannot withstand the test of the market. Recently, the China Consumers Association conducted a random inspection of 70 "fast fashion" clothing models. The comparative test results showed that only 64% of the samples met the standards. ZARA, GUESS, Forever21 and other well-known brands have appeared on the "black list" due to varying degrees of problems such as excessive formaldehyde, pH value issues and color fastness.

As people’s awareness of the pursuit of high-quality life becomes stronger and stronger, clothes need to not only look good, but also be comfortable and healthy. Therefore, various types of natural fabrics such as pure cotton, linen, silk, wool, velvet, and velvet are of high quality and elegant style and have been enduring for a long time. However, the cost of pure natural fabrics is generally relatively high, and there are also some defects. For example, pure cotton is soft and absorbs sweat, but it is easy to wrinkle and shrink. Therefore, chemical fiber fabrics and mixed fiber fabrics have become a hot commodity in the current fabric market due to their advantages of low price and high quality, and the sales trend is becoming increasingly strong.

With the continuous advancement of textile technology, more and more functional textile fabrics have been launched one after another, becoming a major contributor to the company's star products. For example, a clothing brand has developed a new type of winter functional fabric that integrates the functions of thermal insulation, heating and cold wind isolation into the fabric to produce the latest clothing products. The market response is also very good. South Korea has unique advantages in the research and development and production of functional fiber fabrics. Some companies have developed super microbial technology that combines the inorganic properties of natural ores with fiber raw materials to produce fabrics that are flame retardant, antibacterial, and have cold or heating properties. Yarn, and the price of this yarn is 2 times higher than ordinary yarn, and the profit is also very high.

As an opportunity for merchants to communicate face-to-face, exhibitions not only help to understand the current market conditions, but also have an immediate effect on purchasing inquiries. The 15th Shenzhen International Textile Fabrics and Yarn Expo will be held at the Shenzhen Convention and Exhibition Center from December 17th to 19th. The organizer of "Intertex Shenzhen" selected nearly a thousand popular fabric accessories and OEM factory suppliers based on the fashion brand Diao Chan to participate in the exhibition. The products include various types of clothing fabrics, accessories and yarns, as well as various types of men's clothing, women's clothing, and fur clothing , down jackets, sweaters and other professional OEM factories, as well as fashion clothing accessories such as scarves, hats, pendants, etc., can provide brand clothing companies with the docking of the entire industry chain from raw material development, clothing design to processing factories. This is not only an exhibition to connect supply and demand, but also an information exchange meeting, which will help strengthen exchanges and cooperation among enterprises in textile raw materials and improve the quality level of textile raw materials.

Although the textile and garment industry is a traditional industry, in the ever-changing new market environment, companies can only continue to embrace changes, continue to innovate in textile fabrics, strive to improve the quality level of textile raw materials, and control textile products from the source of the industrial chain Only by improving the quality can we create a higher value-added clothing brand.