The gummies are marketed as a convenient alternative to liquid apple cider vinegar, which has a strong, tart taste that many find unpleasant. They’re also packed with ingredients like beta-hydroxybutyrate (BHB) salts, which are exogenous ketones that help jumpstart ketosis.

Sources:

https://www.skillboxes.com/events/true-keto-fusion-keto-acv-gummies-real-benefits-backed-by-clinical-ingredients