Scanning by an advertisement takes just a few seconds. However, clicking away from an advertisement banner may take even less time. Modern consumers are very selective when shopping and pay little attention to anything which seems too aggressive. This makes experiential marketing relevant for the discussion.

Experiential Marketing Explained

Essentially, it’s about drawing people in by immersing them in an experience, not forcing a product upon them. It could be something like a hands-on demonstration of the product or even a virtual trial for customers to try out first. The point is simple; make an experience out of selling.

In comparison to other strategies, experiential marketing stands apart in that it engages emotions and connects with the consumer.

How It Works for Online Brands

E-commerce brands often struggle with one thing; trust. The consumer cannot touch the product, cannot pose questions, and cannot connect with the personality behind the brand via an online product page.

That is where experiential marketing comes in. Through live streaming, AR product demonstrations, and other community engagements, there can be a human touch to online marketing. As a result, consumers feel more engaged with the product and thus become potential buyers, loyal patrons, and brand ambassadors.

Factory 360 and similar companies have tried out different ways to incorporate both physical and digital touchpoints so that they create a more intimate experience for their consumers.

One does not necessarily require millions to engage in experiential marketing. A simple live demonstration, a sneak peek video of the backstage preparation, and even an online challenge can work wonders to draw consumers closer to the brand. That is what experiential marketing for e-commerce does best.