The Role of Customer Relationship Valuation in M&A, Financial Reporting, and Fundraising
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In most acquisitions, buyers believe they are paying for technology, EBITDA, or revenue. In reality, they are predominantly paying for the value of the customer. Customer relationships, however, continues to be among the most misinterpreted and underappreciated intangible assets, in business valuation, especially when it comes to mergers and acquisitions, purchase price allocation, and...
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