How Is Pelvic Floor Health Creating a New Consumer Wellness Category? Pelvic floor health and the postpartum wellness market — the mainstream consumer awareness of pelvic floor dysfunction (urinary incontinence; pelvic organ prolapse; pelvic pain; sexual dysfunction) as a common, treatable consequence of childbirth — creating the consumer market for pelvic floor strengthening devices, apps, and pelvic physical therapy services within the Postpartum...
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