Why the Right Packaging Turns an E-Liquid Brand Into a Shelf Staple The market of vaping continues to expand and so does the rivalry on the retail shelves. In a matter of seconds the hundreds of brands compete to draw the attention of the same customer. What makes the difference between the winners? The majority of the instances are reduced to a box. E liquid boxes are capable of much more than a bottle. They bear a brand narrative, comply with the law and...