Adding book signings to your marketing strategy can be great as life returns to everyday post-pandemic and in-person gatherings are familiar again. Many authors and book publicity services pros consider signings essential for author promotion and connecting with readers. If you're an author planning to host such events, several dos and don'ts can help ensure their success. While these events...
Writing a bylined article can connect you with your target audience if you've authored a book to enhance your business or career. As book marketing services experts will tell you, presenting your expertise through an article is particularly impactful among the various PR strategies. A bylined article is one that you write and that gets published by a magazine, newspaper, or online platform,...
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