Writing a bylined article can connect you with your target audience if you've authored a book to enhance your business or career. As book marketing services experts will tell you, presenting your expertise through an article is particularly impactful among the various PR strategies. A bylined article is one that you write and that gets published by a magazine, newspaper, or online platform, crediting you as the author. After the piece, a brief blurb about you, your book, and your business will be included, helping to establish your credibility and increase visibility. It an excellent way to reach target readers.

Each article you publish bolsters your reputation. Bylined articles are crucial in positioning you as an authority and leader within your field. They help differentiate you from competitors and can lead to exciting new opportunities such as regular writing invitations, consulting offers, speaking engagements, and even opportunities from publishers for future books. Once your article is complete, you or a publicist can pitch it to media outlets interested in your subject. If fortunate, your photograph and possibly your book cover could accompany the article, serving as beneficial publicity for your book. 

As an author drafting a bylined article, choose a topic that offers valuable information. Ideally, the subject should connect to your book or business so that readers may be motivated to purchase your book or reach out to you for collaboration. Your article should aim to inform, educate, and inspire while showcasing your expertise and insights on the topic. For instance, an author specializing in building business relationships might write an article on techniques for remembering names, while a CEO with a business book could explore relevant business themes. Just ensure it interests your target readers. 

In your article, highlight your experiences by incorporating case studies from your own professional journey. Review the chapters of your book to identify themes that can be adapted into article form. If you have a specific media outlet in mind, examine their typical content and editorial calendar to ensure your article aligns with their interests. Tailor the length of your article to match the publication's requirements—reviewing similar articles can help you gauge the preferred length. Finally, remember to craft a compelling headline to draw in readers. You need to make the most of every opportunity.